you 
realize 
There comes a time in every company's life cycle when the path forward is no longer clear. Your team knows it, your board knows it—your customers can feel it. So you try everything. You come up with theories, send surveys, redo the org chart—again. But when does any of that lead to the next great innovation? This is where Slanted Light comes in.
Behind the embrace of any great brand, product, or innovation is a shared desire for something we didn't know we needed. This is where we focus our work. That something is not easy to uncover, but when you do, you move with certainty. Your customers lock in, your team rallies, your board aligns.
with our work. 
Unlocking Tesla's True Selling Power
Before its IPO, Tesla was under pressure to address concerns about the Model S's estimated range. After interviewing early Roadster owners, we delivered key insights to CEO Elon Musk. These findings not only shaped Musk's investor pitch for Tesla's IPO but also influenced the design and user experience of the Model S. Our work continues to play a vital role in onboarding new Tesla team members.
Solidifying Nike's Innovative Vision
Few brands inspire loyalty like Nike, but capturing the essence of that loyalty is no easy feat. Across 40 projects, we've consistently uncovered the hidden psychology that drives athletes and youth culture, shaping innovative strategies for Nike's executive team, the Innovation Kitchen, and the brand at large. Our efforts have been instrumental in helping Nike secure billions in revenue.
Powering Pinterest's Growth
Partnering with Co-Founder Evan Sharp, we uncovered the driving force behind Pinterest's user engagement. The revelation? While much of the internet left people feeling depleted, Pinterest energized users—offering inspiration. This insight became the cornerstone of our strategy, guiding executive decisions and enriching the company culture.
