We take the guesswork out of human behavior

For a decade-plus, we have worked with today’s business heavy-hitters and leading innovators to overcome their toughest challenges, answer their billion-dollar questions, and stand for
a better world.
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What We Do

Leadership is about facing tough decisions and providing bold answers. Learn more about how we help companies achieve lasting results by deepening consumer engagement, amplifying team commitment, and shaping new and old markets.

01

Innovation Fit :

Does our product positioning move consumers?

02

Product Creation :

How do we deepen consumer engagement?

02 Product Creation

Great teams build great products. That happens when you unite human diversity, clarity of mission, and a cohesive product offering. With this in mind, we spent years perfecting a new playbook for product creation and universal engagement. We call it the Slanted Light Method, and it’s powered by our expertise in Inclusive Design.

The Result /

You lead product teams with a co-created prototype.

03

Hidden Markets :

How do we adapt to new or disrupted markets?

04

Brand Growth :

How do we grow with (and beyond) our consumers?

05

Tomorrow’s Future :

How does our company shape a better future?

Our track record of ingenuity, innovation, and invention speaks for itself.

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We help leaders stay on top /

Nike has trusted us with 38 projects to strengthen many facets of its business.

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We empower disruption /

When few believed in electric cars, we worked with Elon Musk to take Tesla public.

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We help companies grow /

We helped Pinterest Co-Founder Evan Sharp understand what drives Pinners at the deepest level to shape its growth.

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We discover hidden markets /

With China and India shifting the way people pay, we discovered new opportunities for Visa to own.

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We humanize technology /

Powered by our discoveries, we helped Microsoft create an award-winning Inclusive Design Ethos.

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We dig deep /

Google Nest turned to us to decipher a new psychology of the home that went beyond the physical infrastructure of the house.

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We set design principles /

We laid the foundation for the Capital One Innovation Lab that ignited a FinTech revolution.

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We protect a brand’s soul /

When Virgin America’s legendary employee culture turned five, we told its story to imagine its next five.

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We chart new offerings /

NerdWallet founder Tim Chen asked us to help define a broader product vision to engage new consumers.

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We build brand experiences /

Our team worked with Virgin Voyages’ to build its new cruise ship from concept to execution.

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We design apps /

We built an app for Aetna’s innovation team that balanced the practical and emotional needs of aging parents.

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We include everyone /

We developed a Gender Expansive standard to meet the needs of a gender-fluid world for Google’s ethics team.

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We identify unmet needs /

We set a go-to-market strategy for the Grassfed Alliance to help Ranchers reach more consumers.

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We bridge For-Profit with Non-Profit /

Planet Labs asked us to message its Earth Observation Data to non-profit leaders.

“Brilliant and invaluable work, truly.”- Elon Musk
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Welcome to Our Podcast:

Tech Be Good

episode 1 : Coming Soon