Uncover What Matters
![An infographic of two overlapping circles. Inside the circle on the left is the word "culture." Inside the circle on the right is the word "commerce." Inside the overlapping middle section are the words "real need."](https://assets-global.website-files.com/605cdd5356671100ec7a70cc/62a640406a31c8e40412fb5a_SL-img-what-we-do.webp)
Our Expertise
What We Do
The key to our success is our unique approach. We clarify the underlying forces that bring people together and pull them apart, the same forces that shape human relationships and drive business success.
We are in the business of forging emotional connections.
We excel at discovering hidden markets and disrupting old ones, creating new product and brand opportunities, and unlocking a company’s deepest purpose for tomorrow’s future.
![Three pensive looking 3D emojis are busy studying a map together. The largest emoji has a monocle.](https://assets-global.website-files.com/605cdd5356671100ec7a70cc/62a269f8a6b25d4512a71389_Sl-img-tab-3.webp)
Hidden Markets :
How do we adapt to new or disrupted markets?
When companies are faced with a seemingly unanswerable question, they turn to us for a breakthrough answer. We help CEOs and leaders adapt to developing markets or grow beyond their initial ones by giving them the tools to more effectively and efficiently meet new market needs.
You answer stakeholder questions with a game-changing offense.
![A smiling 3D emoji is shown wearing a construction hat. Behind the emoji is a toolbox filled with wheels, stars, a traffic cone, and a dialogue bubble often seen in comics.](https://assets-global.website-files.com/605cdd5356671100ec7a70cc/62a269f8a6b25d8f63a7138a_Sl-img-tab-2.webp)
Product Creation :
How do we deepen consumer engagement?
Great teams build great products. That happens when you unite human diversity, clarity of mission, and a cohesive product offering. With this in mind, we spent years perfecting a new playbook for product creation and universal engagement. We call it the Slanted Light Method, and it’s powered by our expertise in Inclusive Design.
You lead product teams with a co-created prototype.
![A smiling 3D emoji with stars for eyes is in front of a maze shaped like a heart.](https://assets-global.website-files.com/605cdd5356671100ec7a70cc/62a269f8d2adb600a44ac497_Sl-img-tab-1.webp)
Innovation Fit :
Does our product positioning move consumers?
Slanted Light helps you understand your consumers’ hidden and unsaid needs, so you can build the right product and get the right message in front of the right people. With our insights, you possess a powerful advantage to position your product with precision.
You exceed revenue expectations by hitting the emotional mark with consumers.
![A baby chick emoji hatching with large, innocent eyes.](https://assets-global.website-files.com/605cdd5356671100ec7a70cc/62a269f713634825e2ed37cf_Sl-img-tab-4.webp)
Brand Growth :
How do we grow with (and beyond) our consumers?
Brand loyalty is earned by what you do in the world, and how you do it. Your brand is not just a set of internal values to inform creative decisions; to your consumers, it’s all the ways you show up. When executive teams can marry their company’s purpose with their customers’ aspirations, growth becomes something more than measuring sales. It’s about relevance.
You align profit growth with consumer values.
![A smiling 3D emoji looking through a telescope.](https://assets-global.website-files.com/605cdd5356671100ec7a70cc/62a2830eb64a6e1d1aca9bd9_Sl-img-tab-5.webp)
Tomorrow’s Future :
How does our company shape a better future?
Decoding the future is more art than science. We know this because we forged our craft over many years working with our clients, the very people who are shaping the future right now. Daring to imagine a better world is a practice. Our goal is to share that practice with you and secure your legacy for the next 10, 20, 50 years.
You prioritize new acquisitions, new products, and new consumer aspirations.
Our Track Record Speaks for Itself
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Transformation is closer than you think.
How can Slanted Light engage your team and empower your daring vision? We have designed the perfect starting point, a three-day workshop experience led by our world-class team and founder, Sydney Martin.
We’d love to hear from you.