The world isn’t lacking in business smarts, it’s lacking in
people smarts.
How does a company become an industry leader and stay there? What makes a brand irresistible?
How does a simple innovation create new behaviors?
Why do some companies have committed employees and others don’t?

When Sydney Martin realized that each of these questions shared the same answer, Slanted Light was born. That answer is deceptively simple: when you marry your company’s purpose with your consumer’s aspirations, you lead from a true north. You aren’t swayed–or dragged–by other influences. You cut through the fog and stay on course. You convert consumers into believers with products that matter in their lives. You earn brand relevance because you stand for something in the world. This is how Slanted Light helped write the new playbook for 21st century companies.

we are a

15+

world-class team.

we are based in

san francisco and singapore

our end goal:

your success

Period.

Our Method:

Human Intelligence

We merged the best practices from four disciplines and created a new approach to help companies meet today’s need for big change and genuine invention.

We believe companies need a deeper understanding of human nature in order to design better products, stand for bigger challenges, and serve customers with greater empathy.

When it comes to identifying the deeply hidden, designing for the just-out-of-reach, and articulating the unsaid, our skills are unmatched. That’s because at our core, we are advocates for the human experience.

An infographic of four circles overlapping each other to form one small circle in the middle. Inside the top circle are the words “Analytic Psychology.” Inside the right-hand circle are the words “Cultural Anthropology.” Inside the bottom circle are the words “Behavioral Economics.” Inside the left-hand circle are the words “Political Science.” The small circle in the center contains Slanted Light’s icon which shows the letter “S” followed by a forward slash and the letter “L”
A woman with a seeing eye dog is waiting to cross a busy San Francisco street.A woman with a seeing eye dog is waiting to cross a busy San Francisco street.

What is Inclusive Design? See how Slanted Light helped Microsoft use Inclusive Design to reinvent its Design Culture.

Our Core Values
Our Core Values
Our Core Values
Our Core Values
Our Core Values
Our Core Values
Our Core Values
Our Core Values
Our Core Values
Our Core Values
1

Excellence.

By leading a specialized team of thought leaders, industry specialists, and esteemed creatives, we are able to deliver unparalleled insights and creative output.

2

No Bull.

Our mission is to get the honest answer to big questions. No one benefits from sugar-coating the truth, especially when the stakes are high and the expectations are even higher.

3

Meaning-Driven.

The key to our success is understanding your audience’s needs on a deep, personal level. We don’t aggregate what people say, we listen to what people feel and articulate the unsaid.

4

Inspiration.

Our work is designed to deepen a team’s commitment to act and to create, because everyone wants to feel inspired by their work.

5

Commitment.

It takes courage to lean into a transformative process, but you’ll find that transformation is closer than you think, and we’re here to ensure that spark becomes something special for you and your team.

The founder Sydney Martin is facing the camera wearing a blue suit and a striped shirt.The founder Sydney Martin is facing the camera wearing a blue suit and a striped shirt.

Meet Our Founder

Sydney Martin created Slanted Light to help executive teams marry their true north and high profitability. Since 2007, he has worked with Elon Musk, Sir Richard Branson, Pierre Omidyar, Nike’s Executive team, Evan Sharp, Tim Chen, and a host of other strategic and business visionaries. He has a passion for helping leaders across industries realize the potential of the organizations they lead. Sydney’s drive is to understand the key human elements that allow for growth, innovation, and genuine transformation. In that pursuit, he has built a world-class team, interviewed hundreds of people from around the world, and worked with top-performing companies and venture capitalists.